ABOUT THE COURSE

How do you retain employees through leadership?

That is what this course is all about.

  • Inc Magazine states that 70% of Employees today are disengaged at the office
  • Forbes estimates that 50% of employees are either actively or passively looking for other employment
  • Gallup believes that this is costing the US economy over half a trillion dollars per year in lost productivity.
  • And to bring this even closer to home, every employee you lose is costing you approximately $100,000 to replace.

This course is designed to enable potential and existing leadership alike to gain the human skills necessary to engage, retain and grow your most valuable assets. . . your employees.



It is designed to show them how to instill your brand story throughout the organization so everyone understands:

  • where you came from
  • where you are
  • who you serve 
  • why you serve them
  • why they find you valuable
  • and most important, where the organization is heading

By bringing your employees on the journey with you, they feel more connected to the brand, understand how what they specifically do adds value and gives them a clear direction of where the company is going and their individual path to success.



If people understand:

  • how they belong to the organization
  • that they matter
  • and what the company is trying to achieve

they become strong advocates for the brand and with that help develop stronger relationships with customers.



Now is the time to invest in yourself and your people.

To give them the skills they need to be successful today and into the future and lead your organization in ways that creates long-term success and profitability.


Course curriculum

About Ben Baker

Ben Baker

President and CEO

Ben has spent more than 25 years working with his clients, across North America, to help them communicate their value both inside and outside the organization. Ben believes that communication is what drives businesses and people towards success. It is about helping understand who their audience truly is, what they offer those people, why those they wish to influence find them valuable and then communicating all that effectively builds trust and that trust is what builds great companies both inside and outside the organization. Teaching is a critical part of Ben’s DNA. Through working with teams, he helps them develop insights about themselves, the people around them, the organizations they work for and their clients. Those insights allow them to begin Leading at Any Level, become champions of the brand, understand that brands' goals and direction and how they fit in. In the end, it is about helping engage, retain and grow employees, because every employee that you lose, costs $100k to replace. Ben is the author of Powerful Personal Brands: a hands-on guide to understanding yours He is the host of the IHeart Radio and Spotify syndicated YourLIVINGBrand.live show. Creator and facilitator of the Leading at Any Level workshop series. Consultant, workshop facilitator and keynote speaker.